Our story begins with a shared passion: climbing.
When we met at the Valle Orco Climbing Festival in 2021, we had clear ideas: to combine our skills in tailoring, marketing and event organization to create a new independent reality based on values in the outdoor world.
SHARING A COMMON PASSION
Rupe was founded in 2022 by Chiara, Mattia and Silvia in Saronno around three common values: sustainability, contrast to fast fashion and sharing the passion for the outdoors.
Since that moment each of us has contributed to this mission and for the past two years we have been offering high quality clothing to climbing and outdoor enthusiasts, always respecting the environment that inspires us.
PRINCIPLES AND VALUES
Our philosophy is based on quality, durability, commitment to the environment and social inclusion. We firmly believe in the value of craftsmanship and the quality of materials, principles that permeate every single item in our collection.
Each piece is carefully designed and handcrafted in Italy by skilled artisans. In this way we can guarantee attention to detail and exceptional durability.
Our commitment to sustainability is also reflected in the choice of eco-friendly materials and local and ethical production. We are proud to be a brand that celebrates diversity in all its forms, encouraging everyone to embrace their individuality and find their place in the world of climbing and the outdoors.
We are not just a clothing brand, but also a community, we call it Rupe Family. We believe in the power of sharing experiences and the importance of supporting and inspiring others on their journey.
That’s why we work closely with athletes and ambassadors who share our values and vision.
We also organize events and initiatives to bring our community together, whether it's climbing trips, outdoor yoga sessions, or informal gatherings around a campfire. Together, we form a passionate and committed family, ready to push boundaries and explore new horizons.
Want to join us?! Join the Whatsapp group and discover the upcoming events!
